It represents 10% of the global ad market size making ad fraud one of the most expensive problems for advertising. That’s why it’s extremely important for Ad Tech companies to tackle the problem right now to protect their ad campaigns, and hence ad budgets, from fraudsters. MindK, as a company that develops ad tech solutions … Ad Fraud Detection: How to Fight Fraud in Advertising
The market for programmatic advertising keeps on growing in leaps and bounds by opening huge opportunities for marketers. Global expenditure on programmatic advertising has grown to $557 billion in 2023. This spending increase is quite straightforward. MindK develops custom solutions for marketing and advertising, so we can authoritatively state that this stable growth is caused … Programmatic Advertising Challenges and Opportunities for Tech Companies
There are analytical criteria and measurements that can help, and attribution is one of them. Attribution tools for digital and TV advertising have already proved their worth in improving the ad results. Attribution is able to increase marketing efficiency up to 15-30%. Here at MindK we also see the impact of attribution on efficiency. For … OTT Attribution: How It Works and How to Implement It
Unfortunately, quite often people misunderstand these terms, which may cause serious confusion when it comes to advertising. Here at MindK, we work with clients from the advertising industry helping them develop AdTech software, and can clearly see the growing interest in the potential of OTT CTV advertising. Indeed, as already mentioned when talking about Ad … CTV and OTT Advertising: How It Works, Trends and Challenges
At MindK, we develop digital solutions for different companies and noticed that the next challenge most of our clients are seeking to solve, after process automation, is working with data. You can confirm this by taking a look at the latest projects we’ve delivered. Data has become a valuable resource, a new “oil” of the … Big Data in Advertising: How AdTech Is Changing
Here at MindK we’ve been developing custom software projects for more than ten years and haven’t seen two identical projects. Each custom-developed product, including those for the financial industry, has unique requirements and business goals that influence the final cost. However, we’re able to provide you with enough information so that you can understand which … Cost to Develop a FinTech App in 2025 and How to Estimate It?
Mobile-only banks (or neobanks) like Revolut and Wise have raised billions of dollars in VC investment. So, building your own product seems like a sound decision for those who want to sustain competition and keep their business growing. But, how to create a mobile banking app that will win the trust and hearts of consumers? … How to Create a Mobile Banking App in a Value-Focused Way
Although most companies show great results with FinTech outsourcing, there are still a lot of doubts around it. We totally get it. As a company that provides custom software development services for the finance industry, we talk daily to the clients that misunderstand the concept. Many of them simply don’t know the right way to … 4 Pillars of Your Fintech Development Outsourcing Success in 2025
The current FinTech industry growth rate is fueled by 3 key trends, which we are going to discuss further in the article. Table of contents: Open Banking APIs Banking the “unbanked” COVID-driven contactless payments Open Banking APIs provide opportunities for innovation Open Banking became the biggest innovation in the financial sector since the invention of … Why is FinTech Growing: 3 Trends that Will Shape the Industry in 2025 and Beyond
Most traditional banks and other financial institutions can’t keep pace with changes in technology and customer needs. It drives an increased need for new financial solutions and, as a result, a growing number of FinTech startups. Here at MindK we’ve also seen this increase in need, as the number of requests received for custom development … How to Create a FinTech Startup That Will Thrive
Could something similar be useful for your company? As a software development firm, MindK has been advising clients from construction and proptech industries for 15 years. Here are the top 10 ways you can use blockchain for real estate with examples of successful companies. Table of contents: What is blockchain? Benefits of blockchain technology for … Blockchain for Real Estate Companies: Top 8 Use Cases
The popularity of FinTech solutions keeps on growing, and one cannot but take advantage of it. In the UK, for example, using FinTech apps amid the pandemic grew by more than 50%, in Europe this number is 72%. But what trends are behind the current FinTech growth and which FinTech trends will shape the nearest … Getting Ahead With Fintech Trends in 2025