Getting SaaSy: Winning SaaS Product Development Process in 10 Steps
Just take a look at solutions you use on a daily basis, like Netflix for movies, Adobe Creative Cloud for design, Zoom for co...
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How to Implement Lean Software Development: 5 Best Practices
Who doesn’t want to eliminate unproductive operations, reduce costs and development time, improve product quality, and ...
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Four Opportunities Digital Transformation Brings to Advertising
At MindK, we have been developing software solutions for advertising and marketing for years and see how client requests in t...
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4 Use Cases of IoT in the Energy Industry
The Internet of Things (IoT) can be applied in the energy sector both for energy supply, transmission, distribution, and dema...
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Digital Disruption in the Energy Industry: Will Oil and Gas Become Obsolete?
This is hardly the first energy shift that oil and gas companies have encountered, but this one is unlike any other. In the p...
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Future of Energy: Technology Solutions to Achieve Carbon Neutrality by 2050
The energy sector is the key to mitigating the worst effects of climate change, as it accounts for roughly three-quarters of ...
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Europe Energy Crisis and What Tech Startups Can Do About It
Following earlier global energy crises in 1973, 1979, 1990, and 2008 gradually the tensions, as well as prices, decreased, an...
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Digital Transformation in Education: Redefining the Experience of Everyone Involved
Several years ago, developing digital solutions for e-learning was mostly about streamlining the learning workflows and autom...
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Digital Transformation in Financial Services: How the Industry Is Changing
Hard to believe? Right now, only 30% of financial companies are implementing a digital transformation strategy. This means th...
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Digital Transformation Trends We’re Watching for 2024
But even at the center of business uncertainty, a number of companies managed to survive and keep on growing. How? They trans...
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AI-Based Resume Screening: Does Your ATS Need It?
We implemented AI-powered mechanisms when developing custom recruitment solutions for our clients. In this article, we’ll e...
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Advertising Technology: Why Agencies Go For Custom Software
Lack of transparency If you look at the number of solutions available in the digital advertising technology sector, yo...
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Ad Fraud Detection: How to Fight Fraud in Advertising
It represents 10% of the global ad market size making ad fraud one of the most expensive problems for advertising. That’s w...
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Programmatic Advertising Challenges and Opportunities for Tech Companies
The market for programmatic advertising keeps on growing in leaps and bounds by opening huge opportunities for marketers. Glo...
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OTT Attribution: How It Works and How to Implement It
There are analytical criteria and measurements that can help, and attribution is one of them. Attribution tools for digital a...
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CTV and OTT Advertising: How It Works, Trends and Challenges
Unfortunately, quite often people misunderstand these terms, which may cause serious confusion when it comes to advertising. ...
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Big Data in Advertising: How AdTech Is Changing
At MindK, we develop digital solutions for different companies and noticed that the next challenge most of our clients are se...
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Ad Tech Industry Overview: Everything You Need To Know Today
The spendings on digital advertising grew up to 12% in 2020 despite the pandemic. This is not surprising. Would such giants l...
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How to Create a FinTech Startup That Will Thrive
Most traditional banks and other financial institutions can’t keep pace with changes in technology and customer needs. ...
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Getting Ahead With Fintech Trends in 2024
The popularity of FinTech solutions keeps on growing, and one cannot but take advantage of it. In the UK, for example, using ...
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