Blog

Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.

The potential of the advertising market is huge. Total spendings on advertising are expected to reach $630 billion in 2025. However, high ROAS is no longer possible without advertising technologies (AdTech).

FinTech ecosystem is now worth more than $226.7 billion. Driven by changes in customer needs, it experiences fierce competition. Yet, fighting your rivals isn’t necessarily the best strategy. Experts agree that partnering with other institutions can solidify your market position and benefit all parties.

MindK has seen firsthand the rise of FinTech. Back in 2012, when we first implemented PayPal in one of our apps, nobody knew what to call the tech that was quickly changing the way we interact with money. From 2015 to 2019, FinTech adoption was doubling every 2 years. Now 96% of consumers know at least one FinTech service and ¾ of them have used one before.

5 years ago, the US saw its first real estate transaction recorded on blockchain. The deal came as a part of a pilot program from Propy, a California-based property marketplace. Blockchain helps the company document every step of a transaction, from the showing of initial interest to inking the deal and transferring ownership rights.

The transition to online reshaped the Fintech industry and gave a huge lift to innovations. Banking became more business-oriented, payment cards gave way to mobile apps, transactions became more “invisible” – and that’s just a small part of how the FinTech industry is evolving.

The activities of construction companies are not exclusively limited to work on construction plants. There is a wide range of other activities from construction project estimating to strict financial or tax reporting. 

For the past several years technology and innovations have taken center stage over the real estate industry, moving from a “nice to have” into the “must have” category.

Even though real estate was not always the industry to rapidly accept new technology, today it is among the top fields benefiting from AI. However, before you push forward, one must first see the big picture for an answer to key questions: “Why is the industry gaining speed towards the mix of real estate and AI?”, and “What processes will win from AI to a greater extent?”.

From the workforce planning to driving employee productivity while working remotely, managing a company’s most valuable asset – the people – is a thing no business leader can ignore.