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Over the past years, companies all over the world have experienced so many changes that, under normal conditions, would have possibly taken ten years or more to adopt. Due to the pandemic, most businesses faced two key challenges: disruption in the workflows and uncertainty about the future

Benjamin Franklin once said, “if you fail to plan you are planning to fail”. But what plan does software development need? How to make a plan that will direct your workflows in the right direction? This is where the Software Development Life Cycle (SDLC) comes into play. SDLC makes the development process consistent and simplifies the technical support of IT projects.

Recruiters are almost always rated based on two measurements: time to hire and quality of recruitment. That’s why more and more recruiting specialists are asking themselves, “How can we make recruiting faster and more effective?”. Here at MindK, we believe that AI is part of the answer.

The COVID-19 pandemic has changed recruiting. Candidates are now seeking remote work. Job interviews have shifted to a video format. Having a remote-ready hiring model is no longer a competitive advantage, but an absolute must.

In our big overview of the Ad Tech industry, we talked about ad tech landscape and the challenges it faces. Today, we’ll discuss why many agencies go for custom ad tech solutions instead of using out-of-the-box tools.

DevOps is a mature philosophy that promises faster time to market and higher product quality. But how can you realize these benefits? You need to understand what metrics separate high-performing teams from average DevOps practitioners. This article will explain the essential DevOps metrics and how to measure them.

In 2020 the size of the digital advertising market was estimated at $333 billion. At the same time, more than $35 billion of the ad budgets were lost due to ad fraud.

Programmatic advertising refers to a range of platforms, solutions and services that turn digital advertising into a more automated and data-driven process.

Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

To achieve 100% efficiency, you need to clearly define DevOps roles and responsibilities for every team member. At MindK, DevOps has been the cornerstone of every project since 2015. The benefits were striking — from lower operational costs to on-demand deployments and higher quality. This article will detail the key DevOps roles we used on successful projects and provide some practical advice on how to implement the approach for your business.

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.