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Programmatic advertising refers to a range of platforms, solutions and services that turn digital advertising into a more automated and data-driven process.

Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

To achieve 100% efficiency, you need to clearly define DevOps roles and responsibilities for every team member. At MindK, DevOps has been the cornerstone of every project since 2015. The benefits were striking — from lower operational costs to on-demand deployments and higher quality. This article will detail the key DevOps roles we used on successful projects and provide some practical advice on how to implement the approach for your business.

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.

The potential of the advertising market is huge. Total spendings on advertising are expected to reach $630 billion in 2025. However, high ROAS is no longer possible without advertising technologies (AdTech).

FinTech ecosystem is now worth more than $226.7 billion. Driven by changes in customer needs, it experiences fierce competition. Yet, fighting your rivals isn’t necessarily the best strategy. Experts agree that partnering with other institutions can solidify your market position and benefit all parties.

As governments around the world are raising the regulatory pressure, compliance becomes one of the main challenges for FinTech startups. So what are the FinTech compliance regulations around the world and how can you use them to your advantage?

One of the first questions that people who want to develop a financial solution ask is “How much does it cost to build a fintech app?”. Although the request that can involve anything from creating a simple personal finance app to a feature-rich investment solution, everybody need to know the numbers. 

Financial technology is one of the fastest-growing markets with hundreds of startups fighting for a $324 billion prize. But with so many opportunities to choose from, which one shows the most promise for a FinTech startup?

Sixty years ago, the success of the bank could be measured by the size of the chandelier and the height of the ceiling in its headquarters. Now, a bank doesn’t even have to have a branch to thrive. What matters more is the kind of experience its customers get online.

This might come as a surprise, but FinTech is among the top industries that outsource despite high security and compliance requirements. After all, FinTech development outsourcing promises large cost savings amidst the recession fears. It also gives access to the talent and expertise needed to deliver a truly outstanding product.