Digital transformation for an international scientific publishing company

Custom e-commerce solution

Business need

With the publishing industry going through a massive shift, our client needed to change their entire business model. They contacted MindK to develop a custom e-commerce & publishing platform.

 

Result

Digital transformation allowed our client to build a global business and attract top scientists. It publishes 13 journals with 500,000+ articles available for purchase or download.

Industry
Academic publishing
Location
Ukraine
Ukraine
Working together since
2015

Business Perspectives is a publishing house specializing in academic writing. Since 2003, it helps both young and accomplished scientists publish works in influential journals.

Liudmyla Ostapenko

Liudmyla Ostapenko

CEO, Business Perspectives

Don’t consider MindK as a vendor — you should be a partner with them

We had a very complex structure of content to work with but the platform they built has significantly improved our efficiency. Their work also allowed us to implement payment and subscription functions in a very convenient way. They’re a very flexible and responsive team, willing to take on suggestions and implement changes quickly.

Clutch review

The challenge

The digital age brought massive changes to the publishing industry. Business Perspectives chose to adapt their business model by building an international platform, where people could read and download individual articles, as well as subscribe to scientific journals and monograph publications. The key aim was to reach beyond the local audience and create a smooth sales funnel.

The solution

We teamed up with Business Perspectives to transform their business into a powerful E-commerce platform tailored to the scientific community. To improve the company’s bottom line, we focused on great product presentation, monetization, and custom features for author engagement.

Re-structuring the UX and content

We started with a full gap analysis, pointing out where the content, structure, and overall UX of the existing website fail to match the ideal experience journey.

Re-structuring the UX and content

We started with a full gap analysis, pointing out where the content, structure, and overall UX of the existing website fail to match the ideal experience journey.

With a new portal, complex catalogs of journals and articles turned into a familiar interactive user journey with a search, dedicated journal pages, and a table of contents.

Building an SEO-optimized e-commerce portal

To streamline content publishing and save costs, we transitioned Business Perspectives to a content management system designed to minimize operational effort.

Building an SEO-optimized e-commerce portal

To streamline content publishing and save costs, we transitioned Business Perspectives to a content management system designed to minimize operational effort.

Besides improved UI/UX, the redesigned portal is optimized for search engines. It has social media and email integrations, improving promotion for authors and scientific works.

Creating a new monetization strategy

We researched the goals that each type of visitor has when using the Business Perspectives portal. With a map of the ideal experience for each user persona, we came up with ideas to monetize published content.

Creating a new monetization strategy

We researched the goals that each type of visitor has when using the Business Perspectives portal. With a map of the ideal experience for each user persona, we came up with ideas to monetize published content.

We organized all site materials into a lucid flow with custom features to convert visitors into clients. Users can preview a journal or article of interest, buy it, subscribe to the whole journal, or even rent an article for a fraction of the cost.

Gamifying the authors' experience

To encourage scientists to publish new work, we created an interactive leaderboard, where users can sort authors by their ranking. The one who tops the board wins more reader attention.

Business Perspectives is both a one-stop shop for high-quality manuscripts and a promotional platform that makes scientific works visible to society.

A GDPR-compliant web portal with granular consents and two-factor authentication
Thoughtfully redesigned UX, content, and structure to improve the customer journey
Monetization features tailored to the needs of each buyer persona
Streamlined checkout and payment processing using the PayPal gateway
Gamification elements, including leaderboards with dynamic visualization of author rating
Massive back-office automation to streamline the publishing process

Promoting scientific publishing standards

To reflect the Business Perspectives mission, we integrated the main e-commerce platform with the JIC Index website. The service provides an independent assessment of journals according to international standards. It also provides guidelines for promotion into the international scientific environment.

Now users can

Search through structured catalogs of scientific journals and articles
01
Download individual articles and subscribe to chosen journals
02
Pay for purchases with an integrated PayPal checkout
03
View independent ratings of scientific publications
04
Publish books and manuscripts in a number of journals
05
Promote their articles using built-in SEO features
06
Track author ratings on gamified leaderboards
07
Read science news and trending articles
08

Tech stack

  • AngularJS AngularJS
  • Joomla Joomla
  • MySQL MySQL
  • ZOOcart ZOOcart

Value delivered

We helped the client to transition to a fully-digital business model that serves a global scientific audience. The company now earns from selling articles and journals as well as promotion opportunities for upcoming authors. More than 5,000 scientists from 80 countries have already used the platform to publish their works.
1
Unique visitors a month
1
Articles downloaded
1
Countries served by the publishing business

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